From the Blog

Actionable insights and strategies to level up your marketing game.

October 18, 2025

Advanced SEO: A 2-Minute Guide to Maintaining Your Site

A scannable checklist of Google's key principles for crawl management, site migrations, structured data, and more.

October 9, 2025

Do You Need an SEO? A Summary of Official Guidelines

Deciding to hire an SEO is a big decision. This guide summarizes the key points on the benefits of a good SEO and the risks of a bad one.

September 27, 2025

How Google Search Really Works: A 3-Step Guide for Business Owners

Understand Google's three stages—crawling, indexing, and serving—to avoid common mistakes and make your business visible online.

September 20, 2025

Google Search Policies in 2025 for the layman

A complete guide to Google's search policies in 2025. Learn what content is blocked, what gets demoted, and how to avoid common spam penalties.

September 18, 2025

SEO Isn't Dead—It's Evolving: Why AI Search Creates New Opportunities, Not Obstacles

AI search is changing SEO, not killing it. Learn how to optimize for both traditional results and AI answers with proven strategies from Spenser.

September 13, 2025

Mastering GSC Performance: A 5-Step Guide to Uncover Hidden SEO Wins

Go beyond surface-level metrics. Learn how to dissect your Google Search Console data to find actionable insights that drive real traffic growth.

September 8, 2025

AI in SEO is Here. Are You Adapting or Getting Left Behind?

AI isn't just a buzzword; it's fundamentally changing how search works. Discover how to leverage AI tools to stay competitive.

September 2, 2025

From Data to Dollars: How to Justify Your SEO Efforts to Stakeholders

Tired of your SEO reports being ignored? Learn how to tie your optimization work directly to revenue and get the buy-in you deserve.

August 30, 2025

The "User-First" Content Framework: A 2-Minute Summary

Official guidelines for content are dense. We've distilled the core principles into a scannable summary you can use as a quick reference or audit checklist.

August 3, 2025

The Ultimate Guide to Search Engine Optimization (SEO)

A comprehensive beginner's guide to understanding what SEO is, why it's important, and the fundamental pillars of a successful strategy.